The Win-Build Export Approach

The favoured export market entry strategy favoured is to select a first-priority region, secure initial business revenues and then focus on building operations there, rather than trying to expand into all regions at once. This is termed the win-and-build approach.

Continue reading
809 Hits
0 Comments

Key Customer Relationships Currency

This tool will help stimulate your thinking about a ‘key customer account’ – in a way that you may not have before.

Continue reading
927 Hits
0 Comments

Targeting The Buying Committee

Ken Morse*, Managing Director of the MIT Entrepreneurship Centre, shared these insights into targeting the buying committee in typical B2B sales transactions:

Continue reading
841 Hits
0 Comments

Describe Your Target Audience

As the business enters into rapid growth stage and marketing and sales effort increases, it is important to focus new staff in sales and service on the target segments.

Continue reading
1364 Hits
0 Comments

Terms + Conditions for €150 One For All Voucher

The competition is open to any person aged 18 or over and resident on the Island of Ireland. The competition is not open to anyone employed by Ulster Bank Group (including contract workers), their families or anyone associated with the competition. T...
Continue reading
978 Hits
0 Comments

Three Year Cashflow Summary

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to summarise three years' projected cashflows for your business, in a format suitable for inclusion in your Business Plan.


Continue reading
991 Hits
0 Comments

Terms + Conditions for Ireland v Samoa competition

The competition is open to any person aged 18 or over and resident on the Island of Ireland. The competition is not open to anyone employed by Ulster Bank Group (including contract workers), their families or anyone associated with the competition. T...
Continue reading
922 Hits
0 Comments

B2B Buyer Market Mapping

The following market mapping questions can help a supplier better understand how buyers see and rank the solutions and provider brands in their market.

Continue reading
1236 Hits
0 Comments

Use Your 10Ks and 10Qs

SEC Report filings such as 10-Qs are issued quarterly for public companies and contain their financial results and significant changes/events. Report 10-K is their annual report and outlook for the future. Access these reports, via the internet by googling), for the major public companies that you know operate in your market.


Continue reading
1204 Hits
0 Comments

The ABC Sales: Contribution Analysis

The ABC sales: contribution analysis helps companies to identify the relative value of different market segments and assists in deciding on resource allocation as a result.

Continue reading
1801 Hits
0 Comments

Funding Goals

What amount of money is needed? How will the funds be used? What interest rate (lending) or return on investment (equity) is the business able and willing to pay? What risks is the business willing to take on for the funding - loss of control through equity financing or loss of the business through liquidation associated with debt financing?


Continue reading
999 Hits
0 Comments

Banking Strategy

                  You always hear that you should develop a relationship with a bank and like all relationships you have to be conscious of the needs of the other party. At the early stage of the business, capital is a key requirement - so as well as...
Continue reading
961 Hits
0 Comments

What Should You Know When Introducing A Product To Europe

Stefan Stremersch, a visiting associate professor of marketing at Emory University’s Goizueta Business School, has been working to demystify the takeoff of new products around the world.

Continue reading
921 Hits
0 Comments

Know The Product - Market Category Map

One of the most important research and analysis requirements is to identify the ‘market category’ in which the ventures ‘product’ competes, along with other brands. This is a significant challenge, not alone at start-up /emerging stage, but also an ongoing basis for established entrepreneurs.

Continue reading
1114 Hits
0 Comments

Get Export Ready

Globalization needs to be part of the tool set for every entrepreneur doing a start-up today. This doesn't mean immediately going global, but understanding the global market and having a plan for the future.

Continue reading
928 Hits
0 Comments

4 Areas That Yeild Valuable Segmentation Information

During the emerging growth stage of the business, entrepreneurs should begin asking questions of customers and target customers and build up market intelligence in these four areas

Continue reading
931 Hits
0 Comments

Not All Customers Are The Same

Some categories of buyers can often feel unsure or distrustful of a new provider and a new product , particularly where it will involve them changing the way they do things and learning new things. They need assurance about the provider and product.

Continue reading
960 Hits
0 Comments

Segmentation Methods

Segmentation methods available for marketing strategy formulation

Continue reading
990 Hits
0 Comments

Directional Policy Matrix

DPM analysis is aimed at determining the appropriate strategic planning goals and the right strategies to achieve those goals across the portfolio of products, strategic business units (SBUs) and markets.

Continue reading
6470 Hits
0 Comments

Think Global - Act Local

Take account of the local business etiquette, culture and norms. Be global, but act local. For example, American customers are receptive to new ideas, innovations and change and the bottom-line is an all-embracing driver.

Continue reading
975 Hits
0 Comments

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
2343 Points
2
Tena Glaser
1395 Points
3
Michael Lane
802 Points
4
Ron Immink
732 Points
5
Fionan Murray
721 Points
View Leaderboard