30 Business Leaders Gather in Galway to Share Experiences

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Irish CEOs are taking a new approach and looking at ways to help each other grow their businesses internationally. The latest event in the ‘How to’ of Going Global series organised by KPMG and supported by Business Achievers, Ulster Bank and Enterprise Ireland was held in Galway on 19th February 2019. 

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Why You Need to Revisit Your Customer Segmentation Over Time

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Nothing stays the same and after a number years a business in rapid growth may experience a plateau or even decline in growth (absolute or rate). When was the last time you looked at your customer segments? Here's why you need to revisit your customer segmentation over time:

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How to Create a Road Map For Your Business

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As a business owner, to achieve growth and success, you need to define where you want to be, preferably in the form of targets and milestones - your future "destination". Here's an exercise that will help you to create a road map for your business:

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Business Achievers: Joanne Sweeney and Digital Training Institute

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Our latest Business Achiever is Joanne Sweeney and Digital Training Institute. We asked Joanne to tell us a little bit about her digital-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Joanne Sweeney and Digital Training Institute.

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5 Sales Team Motivation Ideas To Help Up Performance

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A motivated sales team is a productive sales team. Improving motivation has long been a primary focus in the sales department because it translates into higher drive and increased revenue. But too often managers think monetary compensation is the ultimate motivator. For some, it is; however, many people are motivated through other means. Here are 5 sales team motivation ideas to help up performance:

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Checklist For Company Valuation

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Are you considering selling your business? If you are in the process of evaluating your company for sale then this checklist might be helpful, it's a list of things you need to consider when looking at your company valuation:

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Zeus Continues Its Growth with Acquisition of Essential Supplies

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Zeus, the Irish-owned global packaging solutions company, has announced the strategic acquisition of Essential Supplies, a leading Irish hygiene supplies company. It plans to continue growth and expansion through further acquisitions:

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Targeting And Evaluating Prospects for Company Acquisitions

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Acquisitions can play a key role in a company's growth as it may be more efficient to achieve objectives by buying assets and resources needed for growth. When considering acquisition prospects you need to look at a number of factors. Here's how to go about targeting and evaluating prospects for company acquisitions:

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How Not to Kill Your Employees’ Motivation

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As you grow and build your business and beyond it is important to have motivated employees around you, so how do you make sure to keep them motivated and enthused? Here are 10 straightforward things to do to make sure not to kill your employees' motivation:

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Startup Investment Series A Term Sheet Example

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As a startup founder seeking investment, you will soon come across term sheets. Here's a quick explanation about term sheets and a term sheet example that you can download and use for your business:

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A Three-Stage Process For Segmenting Customers For Rapid Business Growth

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Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

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How To Stay In Business For 100 Years

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When you're building a business you are usually thinking short term but what if you could build a business that could last 100 years? Here are lessons on how to stay in business for 100 years, based on research into companies with over a century of dividend. 

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5 Essential Tools for Successfully Managing a Remote Team

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Remote working is the future. In ten years’ time, many of us will reminisce fondly about the time when we had to commute into the centre of big cities, just to sit in front of the same computer we have at home all day. If you're facilitating or thinking about introducing remote working, then here are 5 essential tools for successfully managing a remote team:

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Does Your Business Have Billion Dollar Potential?

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Are you an ambitious SME owner? Do you feel your business could really scale? Does your business have billion dollar potential? Here's an exercise to work through to help answer these questions:

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A Useful List of Market Research Questions For Startups or Product Launches

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Are you a start up seeking market research? Are you launching a new product and need to do some research on the market for the new product? Here is a useful list of market research questions for startups or product launches:

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How to Determine If You Have a Good Idea for a Business

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The biggest problem with entrepreneurs is their complete fixation on their product or service. They are passionate about the idea they have come up with. But how do you know if it is a good idea? Here's how to determine if you have a good idea for a business:

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Business Achievers: Fergal O'Connor and Buymedia

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Our latest Business Achiever is Fergal O'Connor and Buymedia. We asked Fergal to tell us a little bit about his advertising-focussed business and asked him about his business journey to date. Read on to find out more in Business Achievers: Fergal O'C...
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How To Build a Leadership Brand

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Are you ambitious to build a leadership brand for your business? Do you know what you will need to do to achieve this? In this article we explore how to build a leadership brand:

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Good Sources of Market Research Information

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Are you looking for market intelligence? Do you need to carry out market research? A significant amount of market intelligence can be built through inexpensive secondary market research. Free databases/sources can be used to identify competitor companies, branded positioning(s), customer types and needs and market size. Here are some good sources of market research information:

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