5 Recruitment Tips for Your Small Business

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As any business knows, the hiring process can be time consuming and expensive. Small businesses especially have it tough as 48 percent reported that there are few or no qualified applicants for the positions they are trying to fill. What can small businesses do to improve their hiring process and retain employees for the long run? Here are five recruitment tips for your small business.

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Start Up Struggles: How to Cut Costs and Improve Efficiency

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When you consider the fact that the majority of business fail in the first five years, cutting costs and improving efficiency should be the mantra of any startup. If you follow sound financial principles, you can turn your business around and start pulling in a profit before your business reaches the dreaded state of no return. Here are some tips for how to cut costs and improve efficiency:

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Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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20 Questions to Ask a Franchisor Before Considering a Franchise

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If you are considering joining a franchise you will need to carry out due diligence before coming to a decision. Any established, reputable franchisor will be ready to answer your questions and introduce you to the rest of their network. Here are 20 questions you should ask a franchisor before you make the decision to buy into a franchise.

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Why Introverts Can Be Amazing Salespeople

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The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

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10 Tips for Lowering Your Business Costs

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Running a successful business is not easy. The bottom line for a business to succeed is to generate more revenue than it spends. Generating revenue is obviously a key focus but reducing costs can also help. Here are 10 tips for lowering your business costs:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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Key Things That Prospective Franchisees Should Consider

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Are you keen to run your own business? Have you been considering becoming a franchisee? Here are some key things to consider if becoming a franchisee is of interest to you.

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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Upcoming Going Global Events For Business Leaders Around Ireland

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Business Achievers have partnered up with KPMG Private Enterprise, Ulster Bank and Enterprise Ireland to run a series of insightful events for business leaders around Ireland. Find out more about the "How-To of Going Global Events" and when one will be coming near you. 

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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Tips For Launching Your Own Business

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This November will be my sixteenth-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I have accomplished and learned. If you have tentatively been thinking about taking your first steps in business, then read on for my tips for launching your own business!

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Leadership In Business: What Makes People Gravitate To Others?

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Being a business owner or manager doesn't always make you a person others want to be around. Certain individuals have traits that make them stronger and more qualified for leadership roles than others. They have qualities that unify that workplace, keep morale high, and increase productivity. Here are some traits that great leaders have that make people gravitate towards them:

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How Using Motivational Speakers Can Help Engage Employees

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Staff can be motivated by an increase in their wages, or by a good incentive program. However, often employee motivation can be increased with the aid of a great motivational speaker. They can motivate and inspire a workforce in a way that no manager can by simply appreciating them from the point of view of an outsider. Motivational speakers do not need to be expensive although the cost of hiring a good one can be more than offset by the increased productivity and motivation of your staff. Here's how using motivational speakers can help engage employees.

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5 Ways Your Small Business Can Save Money

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As a small business, you know that pinching pennies is a necessity in order to stay afloat. Small businesses need to find creative ways to use their cash so that they can compete with other businesses. Check out the following five ways your small business can save money.

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30 Business Leaders Gather in Galway to Share Experiences

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Irish CEOs are taking a new approach and looking at ways to help each other grow their businesses internationally. The latest event in the ‘How to’ of Going Global series organised by KPMG and supported by Business Achievers, Ulster Bank and Enterprise Ireland was held in Galway on 19th February 2019. 

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Why You Need to Revisit Your Customer Segmentation Over Time

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Nothing stays the same and after a number years a business in rapid growth may experience a plateau or even decline in growth (absolute or rate). When was the last time you looked at your customer segments? Here's why you need to revisit your customer segmentation over time:

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How to Create a Road Map For Your Business

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As a business owner, to achieve growth and success, you need to define where you want to be, preferably in the form of targets and milestones - your future "destination". Here's an exercise that will help you to create a road map for your business:

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Business Achievers: Joanne Sweeney and Digital Training Institute

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Our latest Business Achiever is Joanne Sweeney and Digital Training Institute. We asked Joanne to tell us a little bit about her digital-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Joanne Sweeney and Digital Training Institute.

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