5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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Leadership, Strategy, and Culture: The Holy Trinity of Modern Business

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There are three elements that define the ability of an organisation in its field to offer its employees the best in skill-acquisition, industry-specific education, and ongoing learning, as well as opportunities for employees to exhibit their strengths and apply themselves immediately. Nurturing these elements will ensure that employees are engaged, have a clear role and purpose in your organisation, and believe wholeheartedly in the mission and direction that your company is headed in. Leadership, strategy and culture: the holy trinity of modern business:

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Business Achievers: Michael McElroy and SalesPlus

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Our latest Business Achiever is Michael McElroy and SalesPlus. We asked Michael to tell us a little bit about his sales-focussed business and about his business journey to date. Read on to find out more in Business Achievers: Michael McElroy and SalesPlus.

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Why a Talent Management Strategy Is Beneficial For Your Business

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Why is talent management so beneficial to small and medium-sized businesses? Interestingly enough, the reasons are remarkably similar to why bigger and more well-known companies benefit from them, only with small businesses the valuable perks are more immediately obvious. Here's why a talent management strategy is beneficial for your business:

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11 Bookkeeping Basics Every Business Owner Should Know

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Are you on top of your business accounting? Here are tips on bookkeeping basics that every business owner should know. They will help you bookkeep more efficiently and reduce the possibility of costly mistakes being made.

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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You Could Grow Your Business Through Franchising

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Have you been looking at ways of growing your business? Have you considered franchising as a growth option? This article explores the concept of growing your established business through Franchising.

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5 Recruitment Tips for Your Small Business

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As any business knows, the hiring process can be time consuming and expensive. Small businesses especially have it tough as 48 percent reported that there are few or no qualified applicants for the positions they are trying to fill. What can small businesses do to improve their hiring process and retain employees for the long run? Here are five recruitment tips for your small business.

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Start Up Struggles: How to Cut Costs and Improve Efficiency

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When you consider the fact that the majority of business fail in the first five years, cutting costs and improving efficiency should be the mantra of any startup. If you follow sound financial principles, you can turn your business around and start pulling in a profit before your business reaches the dreaded state of no return. Here are some tips for how to cut costs and improve efficiency:

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Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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20 Questions to Ask a Franchisor Before Considering a Franchise

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If you are considering joining a franchise you will need to carry out due diligence before coming to a decision. Any established, reputable franchisor will be ready to answer your questions and introduce you to the rest of their network. Here are 20 questions you should ask a franchisor before you make the decision to buy into a franchise.

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Why Introverts Can Be Amazing Salespeople

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The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

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10 Tips for Lowering Your Business Costs

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Running a successful business is not easy. The bottom line for a business to succeed is to generate more revenue than it spends. Generating revenue is obviously a key focus but reducing costs can also help. Here are 10 tips for lowering your business costs:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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Key Things That Prospective Franchisees Should Consider

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Are you keen to run your own business? Have you been considering becoming a franchisee? Here are some key things to consider if becoming a franchisee is of interest to you.

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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Upcoming Going Global Events For Business Leaders Around Ireland

KPMG Private Enterprise / Business Achievers / Going Global from XPOSURE on Vimeo.

Business Achievers have partnered up with KPMG Private Enterprise, Ulster Bank and Enterprise Ireland to run a series of insightful events for business leaders around Ireland. Find out more about the "How-To of Going Global Events" and when one will be coming near you. 

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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Tips For Launching Your Own Business

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This November will be my sixteenth-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I have accomplished and learned. If you have tentatively been thinking about taking your first steps in business, then read on for my tips for launching your own business!

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