14 Tips to Build Trust on Your Landing Page

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Building a strong, well-performing landing page is not just a matter of inserting a form on a page and driving traffic to it. The foundation of your landing page should be built on trust. Try these 14 tips to build trust and create a high-performance landing page.

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4 Things That Can Help SMEs Plan Their International Expansion

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Running an SME certainly brings along both the rewards as well as the challenges. When you trade in a relatively small market or in some business sectors however, due to market saturation, it does become difficult for businesses to find new customers and consequently grow their revenue. Therefore, targeting foreign markets and expanding internationally can be away of growing your business. Here are 4 things that can help SMEs plan their international expansion:

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'Work Smarter Not Harder' is More than a Platitude

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We've all heard the expression that we need to work smarter, not harder. But what does that really mean? Most people believe it describes a focus on prioritising tasks, reducing wasted steps, and delegating responsibility. That generally holds true, but the overwhelming task list of today's worker means that new solutions might be needed. "Work Smarter Not Harder" is more than a platitude!

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Small Business Credit Cards – Should You Use Them or Not?

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As an owner of a small business it is quite likely that you would have been at the receiving end of numerous credit card offers for running your business. It is worthwhile to consider the utility of credit cards for obtaining a line of credit and compare it with others available to you. Interestingly, credit cards have already emerged as the single biggest form of finance for small businesses. Small business credit cards - should you use them or not?

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How To Make a Great Impression at a Networking Event

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Live events bring together people with common interests and give everyone an incentive to interact. They are a great way to build both your personal and professional networks. If you're willing to introduce yourself, then you have a good chance of making new friends or meeting potential business contacts. Of course, getting the most from a live event takes more than showing up and saying, "Hello". If you want to make an impression and build lasting connections, then you'll need to put in some work. Here are a few tips to ensure you make a positive impression that lasts beyond the event.

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Mind Mapping for Innovative Entrepreneurs

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Any entrepreneur is faced with the difficult task expanding. Rather than maintaining a flat level of growth, an entrepreneur must propel a company on a new trajectory, reinvent the framework so that it does more. Innovation is one way of growing your business and mind mapping can be very helpful to come up with new ideas:

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Business Achievers: Joe Morris and CATTS

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Our latest Business Achiever is Joe Morris and CATTS. We asked Joe to tell us a little bit about his speech-focussed business and asked him about him business journey to date. Read on to find out more in Business Achievers: Joe Morris and CATTS.

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How To Create The Perfect Benefits Package For Your SME

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Attracting and retaining staff is one of the biggest challenges facing businesses and organisations. Recruiting staff is time consuming and expensive and a settled staff line-up means more productivity and continuity as opposed to interruptions and slow-downs caused by gaps in the workforce and the time taken to replace them. Along with a competitive salary, an attractive and flexible benefits package is a major driver in attracting and keeping staff. Here's how to create the perfect benefits package for your SME:

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What is Invoice Finance?

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Invoice Finance is a flexible and revolving facility that provides funding to companies who provide trade credit to their debtors, the funds can be used for a variety of purposes such as working capital, negotiation of better terms with suppliers or as part of a funding package to acquire a business. The facility funds the company in the period from issuance of an invoice until their debtor makes payment – essentially it allows the company to release funds tied up in the working capital cycle.

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Painting The Story of Your Business

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There will always be debate around the fact - is business a science or an art - well, the answer is both but this article is to get you to embrace your inner artist. David McKechnie explains why successful business owners are able to really drill down into the art. Here are some tips for painting the story of your business:

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Developing a Business Growth Strategy from Consumer Research

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Only half of startups survive more than five years, and only a third make it to ten years. To ensure sustainability of business, you must create growth strategies. A tangible plan is a defining factor that determines whether you will create growth or devalue the business. A business growth strategy should integrate consumer research to capitalise on market opportunities and keep a pulse on their market dynamics. Here are tips on developing a business growth strategy from consumer research:

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4 Ways To Use Training To Get New Employees Up And Running Quickly

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When an employee is first hired, they must usually complete a training period in order to effectively get going with their new job. A fun and interactive training period not only boosts morale and motivation, but also allows employers to be confident their new employees are engaged with their new company. Here are 4 ways to use training to get new employees up and running quickly:

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Tips for Start-ups on Choosing the Right Accounting Software

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Being unaware of the financial status of the business can cost startups dearly, at times leading to failed endeavours. But picking the right software takes time and can feel overwhelming. Here are some tips for start ups for choosing the right accounting software:

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6 Simple Presentation Tips for Superb Delivery

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So you have prepared your presentation, your speech, your pitch and are happy with your content. Now, how do you deliver it so that you make the maximum impact? Here are 6 simple presentation tips to help you deliver superbly!

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5 Ways to Manage Growth Of Your Small Business to Avoid Growing Pains

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Small business owners spend a lot of time thinking about how to make their business grow, but they are often not prepared when that growth happens. Scaling a small business to grow will require you to rethink how you operate. If you want to keep growing in a sustainable way, then you need to learn how to manage it. Here are few ways you can manage growth of your small business and keep your company running smoothly (and avoid growing pains!):

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Business Event Focus: The Public Sector Digital Marketing Summit

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The 2nd Public Sector Digital Marketing Summit takes place Wednesday 12th June at The Helix in Dublin. We asked the organiser Joanne Sweeney to tell us a bit about the upcoming event:

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8 Tips To Help Avoid Costly Hiring Mistakes

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Hiring is hard. I mean, how are you supposed to know after reading somebody’s CV and a talking to them for a few minutes if they’re the right fit for your company? And yet if you don’t, you run the real risk of spending a lot of money on somebody that ends up doing more harm than good. So what can you do enhance your chances for success? Here are 8 tips to help avoid costly hiring mistakes:

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Business Leaders Exchange Tips on Exporting in Waterford

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The latest event in the ‘How to’ of Going Global series organised by KPMG and supported by Business Achievers, Ulster Bank and Enterprise Ireland was held in Waterford on 27th March 2019, where business leaders exchanged tips on exporting and scaling their businesses globally.

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8 Words to Avoid in Your Next Sales Pitch

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Good communication is absolutely essential when it comes to selling, what you say to a prospect and how you deliver it has a big impact on their decision making. For a sales pitch to be successful you need to be confident in yourself and what you’re selling, but you need to make sure that the comfort you find in your role doesn’t turn into complacency. This is when there is the potential for our standard of language to slip, we might start throwing in a few too many buzzwords, acronyms our client won’t understand and words that we don’t realise that are actually negative. Here are 8 words to avoid in your next sales pitch:

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5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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