Good Sources of Market Research Information

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Are you looking for market intelligence? Do you need to carry out market research? A significant amount of market intelligence can be built through inexpensive secondary market research. Free databases/sources can be used to identify competitor companies, branded positioning(s), customer types and needs and market size. Here are some good sources of market research information:

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How To Use A Strawman For Focus Groups To Get Feedback

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Focus group market research is a good way to get prospective customer response and feedback. Presenting a product as a "strawman" is a good way to get feedback. Here's how to use a strawman for focus groups to get answers:

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How Have You Done So Far? Take Our Business Health Check Exercise

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When was the last time you had a stock-take of your business? Are you about to do a strategy review for your business? Here's an exercise to quickly allow you to take stock of your business, take our business health check exercise and see how you are doing:

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How To Get Your Brand Message Across

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Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year. Here are some tips for how to get your brand message across:

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Why Making Good Financing Choices Could Be The Difference For Business Survival

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While banks and other financiers are in the business of lending and providing myriad forms of financing, they tend to shy away from start-ups, considering such enterprises risky. In the case of firms that provide services rather than products, they are even more unlikely to take a chance. Here's why making good financing choices could be the difference for business survival:

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Why Holding Open Days for Your Business Can Pay Off

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Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

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Business Growth Series: How To Get To A Million

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You have been through the start-up stage and it is now time to bring your company to the next level, including increasing your turnover to a million and more (the first million is the hardest). Here are some tips to consider in the latest in our Business Growth Series: How To Get To A Million:

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Business Achievers: Fredericka Sheppard and Voltedge

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Our latest Business Achiever is Fredericka Sheppard and Voltedge. We asked Fredericka to tell us a little bit about her HR-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Freder...
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Does Your Management Team Have the Skills for Growth?

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As your company develops, you will need different sets of skills. The skills you used several years ago to propel your company through the start-up and early growth phases are not the same as the skills you now need for growth and maturity. Does your management team have the skills for growth?

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You Have 30 Seconds or Less for Your Business Plan Executive Summary

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The average reading time for a business plan is 30 seconds and is getting shorter. If your plan or presentation does not capture the imagination in that time frame, you are wasting your time. Next in our Start Up Series: you have 30 seconds or less for your business plan executive summary:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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6 Must-Do Things Before You Start a Business

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Have you been thinking about starting your own business? Maybe you have a good idea and are wondering if you could make a business out of it? Here are 6 must-do things before you start a business:

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Wishing You All a Merry Christmas and Happy New Year

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A little message from the Business Achievers team as we near the end of another business year:

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Business Achievers: Niamh Hogan and Holos Skincare

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Our latest Business Achiever is Niamh Hogan, CEO and creator of Holos Skincare. We asked Niamh to tell us a little bit about her skincare-focussed business and asked her about her business journey to date. Read on to find out more in Business Achieve...
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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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Tips For Selecting Your Market Channels

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In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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9 Key Success Factors for Internationalisation of Your Business

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Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

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Have You Checked Out Our FREE Business Downloads?

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We've got some excellent (even if we say so ourselves) free business downloads for our members and business owners to access and use. From financial spreadsheets to templates for pitching to checklists for your business, visit our Downloads section any time to access these. 

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The Do's and Don'ts of Attending Trade Shows

trade-show

In the early start up stage, finding early adopters and buyers for the ventures new product is the urgent task. No sales, no survival. One of the best ways to make those early sales is at industry exhibitions and tradeshows. Exhibitions attract innovator and early adopter buyers, keen to see what is new. It pays therefore to make a winning impression at the key exhibitions and trade shows that are attended by buyers for the new product. Here are the do's and don'ts of attending trade shows:

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