The Power of Color in Branding

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Color is a powerful branding tool. It stimulates an emotional experience, and is the psychology behind a customer’s choice, trust, and support. People react to the non-verbal color communication presented through the brand colors and digital marketin...
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HR Software Tips For Your Small Business

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With the advent of software in business management, the use of HR software has also been on the increase with several software companies coming forward to assist small businesses. The use of HRIS software in small businesses has created digital, onli...
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Five Tips to Reducing Your Business' Churn Rate

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Employees are the lifeblood of any business, pumping life into its different limbs. From managing inventory to answering customer queries, employees manage a bulk of the legwork, which explains why an employee leaving your company can drastically dam...
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Is Small-Business Hiring a Dire Situation Around the World?

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The small business sector is the backbone of the US economy, hiring more than half of total workers in the country. It is no surprise that everyone pays close attention to it, from politicians to investors. However, fewer people are opting for a care...
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The Tech Skills Prospective Employers Look for In New Candidates

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Applying for a new job is overwhelming and terrifying, and those are also the reasons it’s so exciting. Change always comes with its fair share of fear. Nothing new and exciting can happen unless you’re willing to step outside your comfort zone, and ...
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Expert Marketing Tips for the Small Business Owner

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It’s not always easy to be a small business owner, especially when you have to consistently stay up to date with the latest marketing strategies, algorithms, and trends. You need to keep ensuring your business runs smoothly while also increasing your...
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Sales Theories to Help a Startup Increase Revenue

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Launching a startup can be a truly exhilarating experience. Startup entrepreneurs find themselves in the incredible position of being in charge of guiding their own destiny. Millions of people would love that chance. Few do what is necessary to creat...
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5 Reasons Why You Should Develop a Reading Culture as a Business Owner

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There is a common cliché that goes something like, “readers are leaders and leaders are readers”. Inasmuch as this is a cliché, there is a lot of truth in that statement. As a business owner, you are expected to set the direction that you wish the bu...
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Tips on How to Improve Your Startup’s Sales

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Many founders have a sense of idealism and wish to establish means to attract more consumers, funders, and partners as quickly as possible. However, sometimes they forget to identify themselves as salespersons of their own company, which can lead to ...
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