[FREE DOWNLOAD] Online Media Strategy

To understand how to apply and use online media, you need to understand your target market, your positioning and the sales targets you want to achieve. The only difference is the immediacy of the channel, the visibility of all feedback and the potential to turn the media channel into a distribution channel.
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Jobs Bulletin 4 July (#allaboutjobs)

This Bulletin is part of the Government’s Year for Jobs Campaign, aimed at increasing awareness of what is being done in Ireland to create jobs & tackle unemployment. On Twitter, follow @yearforjobs or hashtag any of your announcements with #alla...
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Meet the neighbours, IDA and Ulster Bank

The 2nd Ulster Bank/IDA "Meet Your Neighbours" Networking Event took place in George’s Quay last week. The event was a huge success, driven by the strong attendance of c. 100 people, fantastic food and gorgeous weather. This is an IDA initiative, whi...
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Social entrepreneurs and business achievers, part 2

We had the pleasure of judging the pitches for the Social Enterpreneurs programme. After an open call for applications in March of this year,  217 social entrepreneurs seeked support from the Awards Programme. As a member of our External Review Team,...
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Jobs Bulletin 27 June (#allaboutjobs)

This Bulletin is part of the Government’s Year for Jobs Campaign, aimed at increasing awareness of what is being done in Ireland to create jobs & tackle unemployment. On Twitter, follow @yearforjobs or hashtag any of your announcements with #alla...
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Marketing Mix – 4 Ps or 8 Ps?

marketing-mix

The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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