Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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Follow the Leader, Ronan Cunningham, Footee

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In the latest of our series of interviews with business leaders about their journey so far and plans for future success, we speak to Ronan Cunningham, owner of Footee and president of the Irish Footgolf Association.

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A Framework and 10 Key Questions for Your Business Strategy

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We've put together a list of questions and thoughts based on us studying a range of the latest theories on strategy, such a blue ocean strategy, future of management, renewing the core, open business models, etc. Here is a framework and 10 key questions for your business strategy that you can use to examine and develop your strategy with:

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How to Become a Better Leader

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As a business owner, one of the most important elements in being successful is being a good leader. There is no single definition that determines what it means to be a good leader. In most cases, being a good leader means being able to inspire the people below you to reach and even exceed all of the goals that they set out to achieve. Here's how to become a better leader:

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Brennan Flentge
Great insight Tony. The sentence "good leadership is a form of learned behavior" stood out to me specifically, I completely agree ... Read More
Friday, 03 August 2018 18:59
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Follow the Leader, John Crumlish, Galway International Arts Festival

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In the latest of our interviews with business leaders about their journey so far and plans for future success, we speak to John Crumlish, CEO of Galway International Arts Festival.   Now in its 41st year, Galway International Arts Festival (GIAF) is ...
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Carol McMahon
Great interview from John Crumlish. The Festival this year was amazing.
Thursday, 02 August 2018 16:33
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What Inside Outside Leadership Can Mean for Your Business

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As proven again and again leadership is essential for exponential growth. We assume you have a value proposition that sounds like a bell, that you have your customers and that you have a scalable business model. Now examine your leadership. Do you have Inside Outside Leadership? Here's what Inside Outside Leadership can mean for your business:

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Top Tips for Attending Trade shows and Exhibitions

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Are you planning on attending trade shows and exhibitions? It is very likely you are attending an exhibition or trade show to make as many people as possible aware of your products, brands or services. Here are my top tips for attending trade shows and exhibitions:

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Cryptocurrency: More Than Just a Craze

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Though the bitcoin bubble may appear to be bursting, regulations and innovation could help small businesses in Ireland benefit from what cryptocurrency has to offer. Here's why cryptocurrency is more than just a craze:

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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David Oragui
This is great! I`ve been working on mostly inbound strategies and some link building digital wise, and I also tried promotional pr... Read More
Friday, 31 August 2018 09:51
Haziqa Ishtiaq
Thanks, I'm glad you found this insightful.
Friday, 31 August 2018 10:34
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Follow the Leader: Sinead Devlin

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In the latest of our series of interviews with business leaders about their journey so far and plans for future success, we speak to Sinead Devlin, managing director of Emergenetics International for the EMEA (Europe, Middle East and Africa) region, based in Dublin.

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Tara De Buitlear
Another very interesting interview with an Irish business leader. #BusinessAchievers
Monday, 30 July 2018 12:13
Yvonne Kennedy
Super insight into a very exciting & innovative company. Congrats Sinead, Ashley and Frank and continued success to Emergenetics!... Read More
Monday, 30 July 2018 12:42
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How to Know if a Career Change to Entrepreneurship is Right For You

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There was a time where entrepreneurship was looked upon with a less than a savoury eye. It was essentially code-speak for, "I'm not exactly sure...but I plan on wandering for a while. And I expect to fail. A whole lot. Oh, and sleepless nights. Those...
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13 Key Questions to Ask for Growth by Acquisition

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Mergers and acquisitions often play a key role in a company's ongoing growth-planning process. It may be more efficient to achieve the objectives by buying assets and resources needed for growth. Here are 13 key questions about your business for growth by acquisition:

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How To Raise Employee Morale in 4 Quick Ways

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A happy worker is a productive worker, and a harmonious office or workplace is one best suited to getting things done with the best quality and on time. Unhappy employees tend to be demotivated, and it will show up in the quality of their work. And unhappiness can spread – one unhappy worker can lead to others similarly feeling stressed, demotivated and discouraged too. Here is how to raise employee morale in 4 quick ways:

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5 Simple Financial Tips for Startups and First-Time Entrepreneurs

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As an entrepreneur, you’ll have to make hard choices day in and day out. Money choices can be the trickiest when you're not sure exactly what the ROI will be on your decision. Here are five simple financial tips for startups and first-time entrepreneurs that may help you in this regard.

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Trade Show Giveaway Ideas: The Ultimate Guide

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One of the main tools exhibitors use at trade shows to drive the crowd into their space is a giveaway. Promotional products are always popular. And there are good reasons for that. People love something for free, and doing a giveaway the right way can be really beneficial. A proper giveaway will help you generate leads to grow a brand. Here are Trade Show Giveaway Ideas based on my experience:

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How to Use VR for Your Business

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It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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Win Tickets to Jenny Greene & the RTÉ Concert Orchestra at GIAF

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We have 2 tickets to one of the hottest gigs at this year's Galway International Arts Festival up for grabs! 2FM Live with Jenny Greene & the RTÉ Concert Orchestra is sold out again but you can win two tickets for the performance on 29 July, 8pm ...
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7 Steps to Take Your Government Tenders to Another Level

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The State is the single largest buyer in Ireland, spending a whopping €9 billion of public money on procuring services and goods in 2017, across 7,500 different tender opportunities. Here are 7 Steps to Take Your Government Tenders to Another Level:

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Fionan Murray
Great blog. What are the minimum financial hurdles that an SME has to meet to bid...t/o over three years, insurances such as publi... Read More
Wednesday, 25 July 2018 10:03
Lisa Raftery
Hi Fionan Thanks for your comments and you're right. Candidate selection criteria usually fall into three main categories: \nExclu... Read More
Wednesday, 25 July 2018 14:02
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Three Things That Will Help Small Firms Remain Competitive

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Ulster Bank was delighted to continue its association with the Small Firms Association at its 2018 Annual Conference, bringing focus to a sector of critical importance to the economy as a whole. The economic growth and employment supported by the sector is reflected in the Bank's aim to lend more than €1bn to SMEs in 2018. Here's what Eddie Cullen, Managing Director of Commercial Banking at Ulster Bank had to say post event:

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3 Simple Ways to Organise Your Business

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As a small business owner, when you hear the word, “organisation,” as it relates to entrepreneurship or management, you might think about scheduling and organising your time. While that’s vital to any business, have you given thought to the physical organisation and layout of your operations center? Here are 3 Simple Ways to Organise Your Business:

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