What Your Customers Know That You Don't (And How To Learn From Them)

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Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. Here's what your customers know that you don't (and how to learn from them):

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Winners Announced for 2019 US Ireland Research Innovation Awards

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The overall winners of the 2019 US-Ireland Research Innovation Awards, jointly presented by the American Chamber of Commerce Ireland and the Royal Irish Academy were announced at the recent Chamber’s Annual Dinner in the Clayton Burlington Hotel. Read on to find out who won:

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Business Planning Top Tips for Startups

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Investor readiness is the process of getting your business to the point that equity investors are willing to invest in your business. Attracting equity investors requires an accurate understanding of what the investor is looking for and how the venture will be perceived along those dimensions. This is where the business plan is key. Read on for some business planning top tips for startups as well as details of InterTradeIreland's 2019 Seedcorn competition:

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3 Key Tasks That Small Businesses Can Outsource Easily

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Running a small business takes a great deal of finesse. It’s a job that can be stressful and time consuming, but outsourcing can relieve some of the pains of management. Outsourcing is a much better option than overpaying a full-time employee for tasks that don’t require in-house attention. Here are 3 key tasks that small businesses can outsource easily:

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Business Achievers: Karen O'Reilly and Employmum

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Our latest Business Achiever is Karen O'Reilly and Employmum. We asked Karen to tell us a little bit about her recruitment-focussed business and about her business journey to date. Read on to find out more in Business Achievers: Karen O'Reilly and Employmum.

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5 Key Ingredients To Becoming a Happy Small Business Owner

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It's not hard to find quotes from top company CEOs on the path to success or the best way to enjoy life, but it's not very relatable, all things considered. It's possible to be happier amid the largely daunting task of running your own business. The autonomy it affords is incomparable to working for someone else. If you're a small business owner who wouldn't quite consider yourself happy, then here are a few ways to help improve your happiness levels.

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5 Tips on Writing FAQs To Help Grow Sales

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The FAQs section (aka Frequently Asked Questions section) is a common and important section of a website. This section consists of all the common questions that a potential customer can ask along with their comprehensive questions. A well-written FAQ page can increase your sales considerably as this is the place customers turn to when they get a question about a product before making a purchase. Here are 5 tips on writing FAQs to help grow sales:

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SMEs Up For US Ireland Research Innovation Awards

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The winners of the year long 2019 US Ireland Research Innovation Awards programme will be announced this Friday, May 17th at the American Chamber of Commerce Annual Dinner. And three innovative SMEs are up for awards this year:

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How to Save Money on Your Startup Transportation Costs

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If your small business ships product or has services that require transport, then you can often find your fuel costs causing a headache. However, there are many ways to keep your transportation costs low throughout the year. Here are some tips to help you save money on your startup transportation costs:

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Gaining Momentum: Jennifer Rock, The Skin Nerd

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In the latest in our series of briefings with influential Irish business leaders we feature Jennifer Rock, founder and CEO of online skin consultancy The Skin Nerd.

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What’s important when buying a business laptop?

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Purchasing business laptops is different than picking out a laptop for personal use. You’ll want to make sure your device has the capability to stand up to nine-to-five usage day after day. An office laptop needs to have enough storage space, process...
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3 Things You Must Do To Take Your Sales to the Next Level

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Before looking at ways to take your sales to the next level, it is important to consider the alternative. It is not necessary to take your sales to the next level if your sales are sufficient to keep you sustained and happy. But if you do want to grow sales significantly, then here are 3 things you must do to help take your sales to the next level:

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Businesses Tread Water With ‘Wait and See’ Attitude to Brexit

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According to the latest Business Monitor from InterTradeIreland, which surveys over 750 businesses North and South on business sentiment, while the wider economy on the island remains resilient, there are further signs of difficulties generated by the uncertainty around Brexit. Businesses are cautious, and this could potentially impact on growth prospects. Businesses tread water with "wait and see" attitude to Brexit:

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How to Make Your Business Meetings More Manageable

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Business meetings are known for being a bit boring, and sometimes unorganised. They can also run late and long without giving attendees an authentic opportunity to engage the process. Company leaders have to ensure events are productive and keep employees engaged and informed. Here are six tips to consider that can help manage any business meeting a little better and more manageable.

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The 10 Key Stages of Product Design

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The goal of the product design process is essentially to deliver better product solutions to market, helping establish and grow business, while delivering useful gains to the end user, be that functional or emotional engagement to a product that exceeds their expectations. Here are the 10 key stages of product design:

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How to Get Employees to Brag About Your Business

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Research has shown that the key to getting your employees to brag about your business isn't your services or products - it's your engagement. Interestingly enough, when an employee feels engaged at work, there is a 96% chance that he/she will give their job nothing less than their best effort. Here's how to get employees to brag about your business:

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Financial Management Tips to Keep the Cash Flowing

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There are so many intriguing layers to running a business. Though you may have the best products and services in your industry, they all mean nothing if you can't properly manage your cash flow. You need cash to adequately market your products and services, hire and pay staff, manufacture and produce results, and provide customer service. If your cash is always tied up in one aspect of business or another, your business stands to become stagnant. To avoid this common pitfall, here are some tips on effectively managing your cash flow:

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6 Ways To Maintain and Enhance Your Customer Relationships

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Marketing to a potential audience and attempting to get new leads is one of the best ways to grow your business. If you truly want to be successful with your company, however, leveraging your current customers and getting the most out of them is the most cost-effective thing in the long run. After all it costs more to acquire a customer than keep one. Here are 6 ways to maintain and enhance your customer relationships:

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What Scaling Ecommerce Companies Need to Know About Finances

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If you’re at the helm of an online selling brand, then, and you’re aspiring to reach that next level, how can you get all your ducks in a row? What do you need to know about handling your corporate finances? Here are some key points:

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A Handy Tech Checklist for Startup Owners

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While technology is in a constant state of change, there are a few things that are guaranteed to stay the same for the time being within the world of Entrepreneurial business. That said, sometimes the basics are forgotten, so here is a handy tech checklist for startup owners to remind all of the things you should think about technology-wise if you haven’t already.

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