Operating Budget: Profit and Loss

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to prepare a projected profit and loss account as part of your Operating Budget, in a format suitable for inclusion in your Business Plan.


Continue reading
0 Comments

Need – Feature - Benefit Development Tool

Target the right benefit message to address the most important (to the customer) needs


Continue reading
0 Comments

The Growth Traps

If you are in a growth phase, please be aware of some of the traps:

Continue reading
0 Comments

Different Mixes, Different Stages

You will need different mixes of marketing communication tools as your business evolves through the growth path and as products go through the lifecycle.

Continue reading
0 Comments

Checklist For Valuation For Your Company

This is a tick list of things you need to consider when looking at the valuation of your company:

Continue reading
0 Comments

Overheads

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to analyse the overheads your business is likely to incur, in a format suitable for inclusion in your Business Plan.


Continue reading
0 Comments

Savvy Entrepreneurs Go Where the Innovators Hang Out

In the early stages of a new venture and a new product the imperative is to secure sales and get revenues flowing. Savvy entrepreneurs know that the best chance for sales of a new product, from a new business, lies with the innovator and early adopter market segments – reckoned to be about 10% of any given market place.


Continue reading
0 Comments

Quick Analysis Of The Company

Use this checklist to do an almost instant analysis of your company. This format is based on researching hundreds of assessment models. Research shows that a quick, intuitive assessment is almost always very near to a long review by consultants.

Download Quick Analysis Company


Continue reading
0 Comments

How B2C and B2B Marketing Communications Differ

There are important differences between B2B and B2C marketing communications in terms of the communication context (the former being formal and the latter being informal), decision makers (many versus a few) and the primary communication tools used – personal selling versus advertising and sales promotion.

Continue reading
0 Comments

Do You Have Billion Dollar Potential?

Do you have a compelling value proposition?

Continue reading
0 Comments

Slide Pack Template

Rather than focussing on writing a business plan, try to develop a story board, using the following headings. The first 3 are also you elevator pitch, the eleven slides is your presentation. Focus on telling the story of the excitement of the business opportunity.

Continue reading
0 Comments

Getting Your Brand Message accross

Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year.

Continue reading
0 Comments

Define Your Market Positioning Statement

Complete the following four statements and use them as the basis for creating your company’s brand name, logo and tag-line.

Continue reading
0 Comments

How Have You Done So Far?

Take stock of your business achievements, your resources and current market position, before you raise decide on your future direction. Do this (very) regularly.

Continue reading
0 Comments

Cashflow

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to prepare a projected cashflow for your business, in a format suitable for inclusion in your Business Plan.


Continue reading
0 Comments

How to Determine You Have a Good Idea

The biggest problem with entrepreneurs is their complete fixation on their product or service. The best way to determine whether an idea is worthwhile is to ask 3 key questions:

Continue reading
0 Comments

Develop the way you segment your markets

In the early stages of the venture, markets are typically segmented by entrepreneurs on geographic (locations), industry classification (telecommunications) or demographic (particular gender, age cohorts) segmentation bases. These are called ‘identity bases’ for segmentation.


Continue reading
0 Comments

Change Management

Long-term structural transformation has four characteristics: scale (the change affects all or most of the organization), magnitude (it involves significant alterations of the status quo), duration (it lasts for months, if not years), and strategic importance.

Continue reading
0 Comments

Operating Budget: Estimate of Sales and Gross Profit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to estimate your business' likely sales and gross profit, in a format suitable for inclusion in your Business Plan.

Continue reading
0 Comments

To Leave The World a Little Better

To Leave The World a Little Better "To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a little better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is the meaning of success."

Continue reading
0 Comments

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
958 Points
2
Michael Lane
798 Points
3
Ron Immink
732 Points
4
Fionan Murray
709 Points
5
ContentLive
305 Points
View Leaderboard