To Leave The World a Little Better

To Leave The World a Little Better "To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a little better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is the meaning of success."

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Branding For Exit

Brand and Exit are two of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture.

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Being First To Market Doesn't Always Mean Win

Al and Laura Ries * make the point that being first to market with a new product or invention doesn’t mean you win. You also have to be first in the market’s ‘mind’ for that product.

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Pre-Expansion Considerations

Before you decide to expand you need to examine several aspects of the company, such as skills set, your operations, the financial situation, the rationale for the expansion and the exit. Use this below to prompt your thinking:

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Suspend Judgement, Spend Some Time and Build a Portfolio of Ideas

Most entrepreneurs will have started to research their idea long before they come to the formal planning stage. Often, the idea has grown out of a long period of personal interest and the “research” is based on:

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Pettycash

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to record and analyse petty cash expenses for your business.


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Sources of market research information

Significant amount of market intelligence can be built through inexpensive secondary market research. Free databases/sources can be used to identify competitor companies, branded positioning(s), customer types and needs and market size.


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What Makes For A Leadership Brand

Leadership brand positions are built over time in a very specific progression through four consumer perceptions: differentiation, relevance, esteem and knowledge.

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Segment Descriptor

The favoured export market entry strategy favoured is to select a first-priority region, secure initial business revenues and then focus on building operations there, rather than trying to expand into all regions at once. This is termed the win-and-build approach.

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Where Do You Want To Be?

You need to define where you want to be, preferably in the form of targets and milestones- your future "destination". Try this exercise. Don't be concerned if you cannot complete the exercise in the level of detail suggested. The purpose is to give you a sense of direction - you can fill in the gaps in late.

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Payments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to record and analyse payments made by your business.


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Step back and get the big picture

Many start up entrepreneurs rush headlong into developing their new product concept, focussing particularly on the technical and operational build aspects.


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The Win-Build Export Approach

The favoured export market entry strategy favoured is to select a first-priority region, secure initial business revenues and then focus on building operations there, rather than trying to expand into all regions at once. This is termed the win-and-build approach.

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Key Customer Relationships Currency

This tool will help stimulate your thinking about a ‘key customer account’ – in a way that you may not have before.

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Market opportunity assessment

The 5Cs Market Opportunity Assessment: There are five major elements in the assessment of a market opportunity for a new business venture and/or new product.


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Targeting The Buying Committee

Ken Morse*, Managing Director of the MIT Entrepreneurship Centre, shared these insights into targeting the buying committee in typical B2B sales transactions:

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Making Good Financing Choices

While banks and other financiers are in the business of lending and providing myriad forms of financing, they tend to shy away from start-ups, considering such enterprises risky. In the case of firms that provide services rather than products, they are even more unlikely to take a chance.


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Describe Your Target Audience

As the business enters into rapid growth stage and marketing and sales effort increases, it is important to focus new staff in sales and service on the target segments.

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Terms + Conditions for €150 One For All Voucher

The competition is open to any person aged 18 or over and resident on the Island of Ireland. The competition is not open to anyone employed by Ulster Bank Group (including contract workers), their families or anyone associated with the competition. T...
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Three Year Cashflow Summary

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to summarise three years' projected cashflows for your business, in a format suitable for inclusion in your Business Plan.


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