Making Good Financing Choices

While banks and other financiers are in the business of lending and providing myriad forms of financing, they tend to shy away from start-ups, considering such enterprises risky. In the case of firms that provide services rather than products, they are even more unlikely to take a chance.


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Describe Your Target Audience

As the business enters into rapid growth stage and marketing and sales effort increases, it is important to focus new staff in sales and service on the target segments.

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Terms + Conditions for €150 One For All Voucher

The competition is open to any person aged 18 or over and resident on the Island of Ireland. The competition is not open to anyone employed by Ulster Bank Group (including contract workers), their families or anyone associated with the competition. T...
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Three Year Cashflow Summary

 

 

 

 

 

 

 

 

 

This spreadsheet will help you to summarise three years' projected cashflows for your business, in a format suitable for inclusion in your Business Plan.


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Terms + Conditions for Ireland v Samoa competition

The competition is open to any person aged 18 or over and resident on the Island of Ireland. The competition is not open to anyone employed by Ulster Bank Group (including contract workers), their families or anyone associated with the competition. T...
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Key Accounts

It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers.

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Segmenting Markets For Rapid Growth

Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify an uncovered (unsatisfied) market segment.

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Customers Can Help You

Savvy entrepreneurs know that customer feedback can directly translate into real competitive advantage and boost bottom line growth in revenues and profits. Well established companies all across the world, too, are inviting customers to help them: create better, more meaningful and motivating advertising & marketing communications and to design and actually develop new products that subsequently sell faster.

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B2B Buyer Market Mapping

The following market mapping questions can help a supplier better understand how buyers see and rank the solutions and provider brands in their market.

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Build Your Strawman

Focus group market research is a good way to get prospective customer response and feedback. It would be typical to recruit 6-8 focus groups, each comprising 8 or 9 people. The people recruited would be drawn from your target market ‚ expected customers, people who influence them and non-customers.

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Use Your 10Ks and 10Qs

SEC Report filings such as 10-Qs are issued quarterly for public companies and contain their financial results and significant changes/events. Report 10-K is their annual report and outlook for the future. Access these reports, via the internet by googling), for the major public companies that you know operate in your market.


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The ABC Sales: Contribution Analysis

The ABC sales: contribution analysis helps companies to identify the relative value of different market segments and assists in deciding on resource allocation as a result.

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Funding Goals

What amount of money is needed? How will the funds be used? What interest rate (lending) or return on investment (equity) is the business able and willing to pay? What risks is the business willing to take on for the funding - loss of control through equity financing or loss of the business through liquidation associated with debt financing?


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Banking Strategy

                  You always hear that you should develop a relationship with a bank and like all relationships you have to be conscious of the needs of the other party. At the early stage of the business, capital is a key requirement - so as well as...
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Market Research Questions

Product Ownership and Perceptions questions

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What Should You Know When Introducing A Product To Europe

Stefan Stremersch, a visiting associate professor of marketing at Emory University’s Goizueta Business School, has been working to demystify the takeoff of new products around the world.

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Know The Product - Market Category Map

One of the most important research and analysis requirements is to identify the ‘market category’ in which the ventures ‘product’ competes, along with other brands. This is a significant challenge, not alone at start-up /emerging stage, but also an ongoing basis for established entrepreneurs.

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Revisit Segmentation Bases

Nothing stays the same and after a number years a business in rapid growth may experience a plateau or even decline in growth (absolute or rate).

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Get Export Ready

Globalization needs to be part of the tool set for every entrepreneur doing a start-up today. This doesn't mean immediately going global, but understanding the global market and having a plan for the future.

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4 Areas That Yeild Valuable Segmentation Information

During the emerging growth stage of the business, entrepreneurs should begin asking questions of customers and target customers and build up market intelligence in these four areas

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