Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. What most people don’t discuss is brand - and therein lies a big problem. Your bran...
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5 Tips and Hints for Building Your Brand on LinkedIn

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Building your brand is a fulltime job and it takes time to achieve this goal. Social media is a great place to start with your brand building and it becomes a mixture of a lot of small actions. LinkedIn is one of the best places to start building you...
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Why Is It So Important to Rate Your Business Leads?

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Business leads are a fantastic resource for any business. However, there’s a lot that goes into making use of business leads effectively.  Without thinking of the best way to categorise and utilise your business leads, your marketing efforts may beco...
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Loans for Startups: Small Business Borrowing Guide

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If you have just started your small business, we feel the need to congratulate you. Before you start thinking about the loan and wondering if you’re going to be able to meet all the requirements, you should give yourself some credit for setting up yo...
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The Underestimated Power of Color in Mobile UI Design

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Color can be the second most manifest marketing tool of your app other than functionality. Colors drivers of user engagement and increase company’s brand recognition, memory, and participation when people look at the app. In fact, According to studie...
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The Role of Localization in Advertising Research for Businesses

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If you have a company who sells or advertises globally then you’ve probably heard both these terms before. But that doesn’t mean you understand their significance or, for that matter, what the difference is. That’s what we’re going to look at today s...
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Why Generation Z Could Lead the Way in Creating a New Entrepreneurial Wave

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Results of a new survey have revealed that younger generations are hungrier than ever to go it alone in the world of business. A new study conducted by price comparison website Know Your Money has revealed that almost two thirds ( 64.8% ) of 16-24 ye...
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10 Ways to Rejuvenate Your Creativity

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Artists aren’t the only people who need to get creative in their work. When you’re a business owner or an entrepreneur, your bread and butter is likely to be your ideas, whether your next big thing is a new project, product, or branding strategy. But...
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Small But Specialist — 5 Types of Niche Firms That Can Capture UK Government Contracts

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When gargantuan UK government contractor Carillion sank in January 2018, it left several sub-contractors wobbling in its wake. But the long-term aftermath of the collapse might actually benefit SMEs — bodies like the Federation of Small Businesses (F...
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Lessons in Strategy

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Have you ever been to a place where everything you have worked on, all the hundreds of business book you have read, all the subjects you have written about, all the conferences you spoke at, all the sessions you have had with your clients, all the pr...
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Company Performance and Recent Fundraising News from Renatus Capital Partners

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Holland & Barrett The Irish-arm of Holland & Barrett recorded revenues of £35.1m in 2017, a 3.0% increase on the prior year, whilst EBITDA, impacted by a 1.0 percentage point drop in gross profit, declined by 22.9% to £4.9m. Store estate acro...
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Mergers and Acquisitions News from Renatus Capital Partners

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Japanese packaging giant acquires majority stake in Irish business   Deal Details: Huhtamaki has acquired a majority stake in CupPrint, a privately-owned paper cup manufacturer based in Ennis. The consideration is a debt free purchase price for 70% o...
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#AGENDA2018: Business, Politics & Brexit

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Leading politicians from both sides of the Irish Sea, pro-Brexit campaigners and EU advocates came together on Wednesday, May 30th to debate the current political impasse in the Brexit negotiations and the principles that should frame the future cust...
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12 Common Mistakes that Hurt SEO

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As a web designer, it is important to look at those features that will affect the user experience, functionalities and navigational issues. The reason being that these features have a great impact on the ranking of your website. Here we will give you...
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Online Marketing Trends To Watch in 2018

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With the new year comes with a lot of changes in the world of online marketing. Over the course of years, digital or online marketing has changed but only for the better. You may have already found out that your marketing strategies that worked well ...
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4 Reasons Why Your Marketing Department Needs a Data Scientist

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Innovative technologies today are transforming marketing into a new phase and era. If you are not about to hire a data scientist in your marketing department today, your company might just get left behind. Back in the old times, when a junior markete...
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My First Trade Show: A Guide to Success for First-Time Exhibitors

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Exhibiting at a trade show can be a mind-boggling task – especially if you have little or no experience of event marketing. Getting your first trade show wrong can be seriously damaging for your small business: with costs multiplying beyond control, ...
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How to Optimise Your E-Commerce Retargeting Ads

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Did you know that more than 80% of your website visitors will not convert? Being able to get these visitors to return to your website is where retargeting comes in. Remarketing campaigns are some of the most highly efficient and cost-effective campai...
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Creating a Company Culture that Encourages Work-Life Balance

Creating a Company Culture that Encourages Work-Life Balance
Today, it seems that many employees are more devoted to their employers than ever before. They work long hours and regularly go above and beyond what is asked of them. Unfortunately, many employers don’t realize the stress that this puts on their emp...
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How to Get the Balance Right in SMS Marketing [Infographic]

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SMS marketing is a balancing act. If you don’t interact enough with your customers, they will lose interest and fade away. If you overdo it and bombard your customers with messages daily or every second day, they will get irritated and unsubscribe at...
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