5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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The Top 5 Mistakes Businesses Make When Going for a Trademark

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When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

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Wishing You All a Merry Christmas and Happy New Year

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A little message from the Business Achievers team as we near the end of another business year:

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3 Simple Steps To Start Building a Successful Business

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Every day people leave their 9 to 5 jobs in an effort to start their own businesses, to finally feel free, financially stable and achieve more than they have by affording themselves the opportunity to “be their own boss”. However, 7 out of 10 people who have tried to build a business have failed. Often, reasons why businesses fail are quite simple. Things like lack of management, financial or economic knowledge, being afraid to take risks or not taking any risks at all, following your competitor’s every step and becoming invisible…the list is long. The good news is there are 3 simple steps to start building a successful business:

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Business Achievers: Niamh Hogan and Holos Skincare

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Our latest Business Achiever is Niamh Hogan, CEO and creator of Holos Skincare. We asked Niamh to tell us a little bit about her skincare-focussed business and asked her about her business journey to date. Read on to find out more in Business Achieve...
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How Business Owners Can Help Employees With Addiction Problems

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With an increasing number of people struggling with substance abuse and addiction today, the chances of the problem finding its way to the workplace are high. And it isn’t just the employee that grapples with the issue, the company and consequently the economy suffers too. That is because employees with addiction problems are typically less productive, more likely to view their jobs negatively, use more sick days, make more mistakes, file employee compensations claims and have problems with supervisors. Here's how business owners can help employees with addiction problems:

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How to Motivate Staff With 3 Simple But Effective Strategies

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Ever wonder how to inspire employees to be their most productive? Unengaged employees are more likely to look for other job opportunities and cost companies tons in lost productivity. While sometimes work ethic or personal issues may be to blame, employers play a large role in influencing how productive their employees are. Here's how to motivate staff with 3 simple but effective strategies:

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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6 Key Digital Marketing Trends You Can Expect To See In 2019

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Whether inbound or outbound marketing, an effective digital marketing strategy is essential to growing your business in 2019. Digital marketing, when done well, can exponentially increase site traffic, build your customer base and drive sales and revenue. As technology continues to develop at breakneck speed, so do digital marketing tactics and techniques, so it is essential to keep up with the latest trends in this area in order to optimise your strategy. Here are 6 key digital marketing trends you can expect to see in 2019.

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Outstanding Opportunities For Fintech Innovators in Ireland

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Spurred on by a highly supportive ecosystem, Ireland’s fintech businesses are reaching a crucial new stage in their evolution, says Patrick Walsh, founder of the Dogpatch Labs start-up hub. Read on to find out the outstanding opportunities available for fintech innovators in Ireland:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

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Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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Tips For Selecting Your Market Channels

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In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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Follow the Leader: Barry McCarthy, Assure Hedge

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In the latest in our series of interviews with business leaders about their journey so far and plans for future success, we speak to Barry McCarthy, founder and CEO of Assure Hedge in Dublin.

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9 Key Success Factors for Internationalisation of Your Business

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Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

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5 Reasons Why Businesses Don’t Recognise Employee Efforts (and 5 Reasons Why They Should)

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Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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In Focus South-West Ireland - Attracting Industry As Well as Tourists

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The Ring of Kerry, Blarney Castle and the Dingle Peninsula are not only attracting tourists to the South West of Ireland – some stars of industry find it irresistible, too. We examine what the region has to offer for business:

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My Secret Guide to Reducing Small Business Costs

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Just like your own business, the marketplace is ever changing. In fact, in the last several years, the technological and digital breakthroughs have changed the business environment all across the world. If you’re running a small business, you’re obviously subject to these changes. Every business owner – including you – aims for one specific end goal: net profits. Revenues, expenses, traffic, sales – they all lead to the same point, which is the profitability of the business. Here is my secret guide to reducing small business costs:

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7 Non-Venture Capital Financing Options for Startups

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It isn’t uncommon for entrepreneurs and small business owners to seek venture capitalists to fund their business. Venture capital (VC) is an institutional or private investment made into new businesses. However, if you are not interested in going this route, here are 7 non-venture capital financing options for entrepreneurs.

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