Should your SME Outsource its Logistics Operations?

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The global logistics market represents a huge growth market, and one that is set to achieve a cumulative value of $15.5 trillion by 2023 . This is an interesting point for SMEs to bear in mind, particularly those that are product-oriented and determi...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Five steps to convert your business to renewable energy

At home, many of us love taking steps to reduce our carbon footprint by actively recycling, decreasing energy consumption and preferring to purchase eco-friendly products. But it is amazing how many businesses owners don’t think to apply the same log...
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How to Implement an Empathic Approach to Web Design

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“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.” – Dr. Prabhjot Singh, Director of Systems Design, the Earth Institute Empathy as we know it is the ability to understand and share the feel...
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Suggestions for Making Your Customers More Comfortable

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In the world of business, acquiring and keeping customers often requires more than having a great product. A great product is important, to be sure. However, the comfort your customer feels when they acquire that product is just as, if not more cruci...
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Six Steps to a Successful Product Testing Event

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Consumer testing is an essential step in developing and perfecting your product, whether you’re re-launching a new version of something existing or bringing something entirely new to the market. Consumer insights enable you to see how your design wor...
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7 Best Accounting Software Solutions for Small Business

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Are you a small business owner looking for accounting software solutions that will simplify the monetary processes of your business and its requirements? Look no further for this article is for you. In any business organization, accounting is an inte...
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How to Protect Your Self from Malware and be Cyber Aware

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In our everyday life we read about security breaches related news on platforms like social media, news channel etc., What the heck is malware? Malware is malicious computer programs which have the ability to partially or totally harm your system. It ...
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Follow the Leader - Sue O'Neill of Shellcove

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In the latest of our series of interviews with business leaders about their journey so far and plans for future success, we speak to Sue O’Neill, managing director of association management company Shellcove. Founded by Sue O’Neill in 2004, Shellcove...
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Tara De Buitlear
Great to hear Sue's story... looking forward to hearing more from Sue at the SFA conference tomorrow - http://www.sfa.ie/IBEC/Eve... Read More
Wednesday, 23 May 2018 16:43
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Follow the Leader - Colin Chapman of Digigrow

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In our series of interviews with business leaders about their journey so far and plans for future success, we speak to Colin Chapman, commercial director of digital development consultancy, Digigrow, based in Sandyford, Dublin. Prior to joining Digig...
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Tara De Buitlear
Great to hear about Colin & Digigrow's journey. Hear more from Colin at the SFA Conference in UCD tomorrow when the panel discusse... Read More
Wednesday, 23 May 2018 15:36
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The Digital Age Is Here: 5 Tips for Small Businesses

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As a small business owner, you’re used to being pulled in different directions. Whether it’s sales, buying, dispatching or people management; you wear many different hats and the thought of adding another to the mix can be overwhelming. Over the last...
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Ways Successful Entrepreneurs Schedule Their Day

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It may seem from afar that success comes naturally to many high flying entrepreneurs, but this is certainly not the case for many of them. The hard work that goes into running a successful company would be overwhelming to most people, but the most su...
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How to Market Your Small Business Efficiently and Functionally

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It’s always wise to become intentional about running a small business in an efficient manner. If you don’t, you run the risk of losing that business. There are so many moving parts to the success of a company and one of those essential parts is marke...
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Startup Marketing - A Guide for 2018

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Startups are facing a tough competition and difficult business environment from day one and it’s important for them to have a comprehensive marketing strategy in place. This doesn’t always require hiring expensive professionals or having access to hi...
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Four Different Routes to the Top for Marketing Professionals

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Across most major industries, if you’re working in an advertising or marketing capacity, the position of Chief Marketing Officer represents the top of the tree in terms of career aspirations. The role of CMO requires a careful balancing act between i...
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Unsplendid Isolation — 4 Reasons Post-Brexit Britain is Looking Lonely

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Both sides in Britain’s 2016 Brexit referendum were accused of applying more heat than light to the debate — either allegedly misinforming voters or leaving them scrambling in the dark. And there now seems little consensus amongst UK government minis...
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Make Your E-commerce Store Friendlier Through Live Chat

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E-commerce has revolutionized the act of setting up shop and selling goods and services to customers, these virtual stores are very cheap to run and customers can visit you whenever it suits them. Since e-commerce stores do not have any salespersons ...
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Three Reasons Why Businesses Should Deploy Conversational Marketing in 2018

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Internet retailing has lost it’s human element. Over time e-commerce has become part of our routine and daily life. However, brands have inundated online consumers with unrelated and sometimes mistargeted ads and promotional content, on a scale which...
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The Power of Color in Branding

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Color is a powerful branding tool. It stimulates an emotional experience, and is the psychology behind a customer’s choice, trust, and support. People react to the non-verbal color communication presented through the brand colors and digital marketin...
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Business Basics: Top Tips for Building Positive B2B Relationships

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Companies that want to be in business for several years or generations will need to build relationships with other businesses. While that may seem daunting to some, the truth is that developing a rapport with a company is a lot like doing so with a c...
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