Six Steps to a Successful Product Testing Event

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Consumer testing is an essential step in developing and perfecting your product, whether you’re re-launching a new version of something existing or bringing something entirely new to the market. Consumer insights enable you to see how your design wor...
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7 Best Accounting Software Solutions for Small Business

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Are you a small business owner looking for accounting software solutions that will simplify the monetary processes of your business and its requirements? Look no further for this article is for you. In any business organization, accounting is an inte...
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How to Protect Your Self from Malware and be Cyber Aware

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In our everyday life we read about security breaches related news on platforms like social media, news channel etc., What the heck malware is? Malware is malicious computer programs which have the ability to partially or totally harm your system. It ...
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Follow the Leader - Sue O'Neill of Shellcove

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In the latest of our series of interviews with business leaders about their journey so far and plans for future success, we speak to Sue O’Neill, managing director of association management company Shellcove. Founded by Sue O’Neill in 2004, Shellcove...
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Tara De Buitlear
Great to hear Sue's story... looking forward to hearing more from Sue at the SFA conference tomorrow - http://www.sfa.ie/IBEC/Eve... Read More
Wednesday, 23 May 2018 16:43
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Follow the Leader - Colin Chapman of Digigrow

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In our series of interviews with business leaders about their journey so far and plans for future success, we speak to Colin Chapman, commercial director of digital development consultancy, Digigrow, based in Sandyford, Dublin. Prior to joining Digig...
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Tara De Buitlear
Great to hear about Colin & Digigrow's journey. Hear more from Colin at the SFA Conference in UCD tomorrow when the panel discusse... Read More
Wednesday, 23 May 2018 15:36
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The Digital Age Is Here: 5 Tips for Small Businesses

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As a small business owner, you’re used to being pulled in different directions. Whether it’s sales, buying, dispatching or people management; you wear many different hats and the thought of adding another to the mix can be overwhelming. Over the last...
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Ways Successful Entrepreneurs Schedule Their Day

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It may seem from afar that success comes naturally to many high flying entrepreneurs, but this is certainly not the case for many of them. The hard work that goes into running a successful company would be overwhelming to most people, but the most su...
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How to Market Your Small Business Efficiently and Functionally

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It’s always wise to become intentional about running a small business in an efficient manner. If you don’t, you run the risk of losing that business. There are so many moving parts to the success of a company and one of those essential parts is marke...
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Startup Marketing - A Guide for 2018

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Startups are facing a tough competition and difficult business environment from day one and it’s important for them to have a comprehensive marketing strategy in place. This doesn’t always require hiring expensive professionals or having access to hi...
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Four Different Routes to the Top for Marketing Professionals

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Across most major industries, if you’re working in an advertising or marketing capacity, the position of Chief Marketing Officer represents the top of the tree in terms of career aspirations. The role of CMO requires a careful balancing act between i...
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Unsplendid Isolation — 4 Reasons Post-Brexit Britain is Looking Lonely

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Both sides in Britain’s 2016 Brexit referendum were accused of applying more heat than light to the debate — either allegedly misinforming voters or leaving them scrambling in the dark. And there now seems little consensus amongst UK government minis...
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Make Your E-commerce Store Friendlier Through Live Chat

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E-commerce has revolutionized the act of setting up shop and selling goods and services to customers, these virtual stores are very cheap to run and customers can visit you whenever it suits them. Since e-commerce stores do not have any salespersons ...
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Three Reasons Why Businesses Should Deploy Conversational Marketing in 2018

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Internet retailing has lost it’s human element. Over time e-commerce has become part of our routine and daily life. However, brands have inundated online consumers with unrelated and sometimes mistargeted ads and promotional content, on a scale which...
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Time to Transform – The Small Firms Association Annual Conference 2018

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The SFA Annual Conference 2018 will bring together 300 entrepreneurs, owner-managers, policy makers and media to discuss the latest trends in HR, management and innovation providing an opportunity to come together to make connections and learn from e...
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The Power of Color in Branding

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Color is a powerful branding tool. It stimulates an emotional experience, and is the psychology behind a customer’s choice, trust, and support. People react to the non-verbal color communication presented through the brand colors and digital marketin...
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Business Basics: Top Tips for Building Positive B2B Relationships

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Companies that want to be in business for several years or generations will need to build relationships with other businesses. While that may seem daunting to some, the truth is that developing a rapport with a company is a lot like doing so with a c...
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The Importance Of SEO For Every Website Owner

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The importance of SEO can never be more stressed in today’s modern digital world. SEO has always played such a huge role on the internet and to the lives of most website owners. Try asking any person who has a website if he/she knows what SEO is. I b...
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How to Start a Construction Startup

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Starting a construction business can prove to be one of the most lucrative business endeavors. Those businesses usually depend very much on the state of the economy as a whole, because financial security is essential for deciding to build or repair a...
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US Ireland Research Innovation Awards - MNC Nominations

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Congratulations to all of the companies nominated for in the MNC Category of the US Ireland Research Innovation Awards.  The winning organisations will be announced at the  American Chamber of Commerce Annual dinner  on Friday, 18 May.   Abbott Vascu...
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Latest InterTradeIreland Business Monitor Shows That ‘Business is Holding Its Breath’

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Indications of a ‘collective pause’ The majority of firms across the island remain very stable, according to the latest quarterly InterTradeIreland Business Monitor Report (January-March 2018). However, levels of growth are declining sharply in Irela...
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