AI As Alladin's Cave

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Narrow AI for your business AI is capturing the imagination of everyone I talk to. Most of us are concerned. It does not matter what part of the spectrum you are, (from Skynet to Utopia) it will impact on your business model. You can start with consi...
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7 SEO Tactics to Improve Your Business Visibility on Google

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If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website , which brings you more business. Implement these 7 tactics and you’ll definitely see the improvement o...
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Nearshoring: The Advantages of Looking Closer To Home

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Today, a number of UK companies are looking closer to shore for outsourcing services as they aim to bridge the gap between their base and their service partners. Ireland has been widely seen as a global hub for providing BPO services since the 1980’s...
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Who is to Blame for Your Injury at Work?

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Getting injured at work is something that no-one wants to experience. Aside from the injury potentially causing you pain or long-term suffering, you can also potentially lose income from time off work or have to pay for care and rehabilitation. In sh...
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Four Alternative Ways to Power Your Business

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Every business requires energy to operate, and for most, that means using utility providers for their electricity, oil and gas. But an increasing number of firms across the UK are investing in alternative ways to power their operation. Whether you ar...
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5 Reasons to Elevate Your Branding Efforts to a Whole New Level

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When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...
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Dairy Farming in Cork - New Entrant Farm Walk

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Ulster Bank are delighted to sponsor a farm walk on the dairy farm of customers Daniel & Robert Cronin in Oysterhaven, Cork on Thursday June 28th.  The Teagasc hosted farm walk will showcase the tremendous achievements of the Cronin family since ...
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Three Reasons How to Make Your Business More Profitable

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The aim of every business is to ensure growth through maximizing their profits. Profits are what maintains us in business. As an entrepreneur, you have to ensure your business is generating substantial amount of profit. You only need changing a few t...
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4 Creative Ways to use Existing Content and Expand your Blog Readership

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Bloggers across the globe face the same challenges and one of those challenges is consistently churning out unique content that will stimulate your visitors. Often you might write a post that has all the ingredients to be awarded a Pulitzer Prize, bu...
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Tools to Monitor my SEO Positioning Against the Competition

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To improve  our visibility in Google  , it is necessary to select the keywords (keywords) suitable for our business. However, just as important is to monitor them and compare them with the positioning of our competitors for the same keywords. In this...
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Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. What most people don’t discuss is brand - and therein lies a big problem. Your bran...
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5 Tips and Hints for Building Your Brand on LinkedIn

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Building your brand is a fulltime job and it takes time to achieve this goal. Social media is a great place to start with your brand building and it becomes a mixture of a lot of small actions. LinkedIn is one of the best places to start building you...
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Why Is It So Important to Rate Your Business Leads?

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Business leads are a fantastic resource for any business. However, there’s a lot that goes into making use of business leads effectively.  Without thinking of the best way to categorise and utilise your business leads, your marketing efforts may beco...
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Loans for Startups: Small Business Borrowing Guide

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If you have just started your small business, we feel the need to congratulate you. Before you start thinking about the loan and wondering if you’re going to be able to meet all the requirements, you should give yourself some credit for setting up yo...
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The Underestimated Power of Color in Mobile UI Design

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Color can be the second most manifest marketing tool of your app other than functionality. Colors drivers of user engagement and increase company’s brand recognition, memory, and participation when people look at the app. In fact, According to studie...
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The Role of Localization in Advertising Research for Businesses

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If you have a company who sells or advertises globally then you’ve probably heard both these terms before. But that doesn’t mean you understand their significance or, for that matter, what the difference is. That’s what we’re going to look at today s...
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Understanding The Relationship Between Brick-And-Mortar and eCommerce Retail

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Organizations that are able to appropriately focus their efforts and investments on both eCommerce and brick-and-mortar channels are positioning themselves to be leaders in the retail space. Customers want a consistent experience across these differe...
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Why Generation Z Could Lead the Way in Creating a New Entrepreneurial Wave

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Results of a new survey have revealed that younger generations are hungrier than ever to go it alone in the world of business. A new study conducted by price comparison website Know Your Money has revealed that almost two thirds ( 64.8% ) of 16-24 ye...
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10 Ways to Rejuvenate Your Creativity

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Artists aren’t the only people who need to get creative in their work. When you’re a business owner or an entrepreneur, your bread and butter is likely to be your ideas, whether your next big thing is a new project, product, or branding strategy. But...
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Small But Specialist — 5 Types of Niche Firms That Can Capture UK Government Contracts

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When gargantuan UK government contractor Carillion sank in January 2018, it left several sub-contractors wobbling in its wake. But the long-term aftermath of the collapse might actually benefit SMEs — bodies like the Federation of Small Businesses (F...
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