The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn.He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - ...
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Relationship Marketing

According to Buchanan and Gilles, The cost of acquisition occurs only at the beginning of a relationship, so the longer the relationship, the lower the amortized cost.We wrote a short blog recently on the benefits of Relationship Marketing.https://ww...
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Leaflet Marketing for SMEs – The Key Considerations

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In the digital age, there's a tendency for SMEs to become preoccupied with online marketing techniques. After all, digital channels are often considered as being central to cost-effective marketing campaigns, while they also provide businesses with i...
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5 Office Design Ideas

5 Office Design Ideas
Offices aren’t just rooms in which you do your work. They are also used to send a message about your company both to its clients and customers and the employees working there. Office design should communicate what kind of company you want to be and w...
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7 Tips to Establish a Lasting Business Partnerships

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In order to succeed in the business world, you’ll need some help and the simplest way to achieve this is by establishing a business partnership. The problem with this idea is that efficient business partners form a symbiosis, which causes them to bec...
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So, You Want to Work Remotely and Be Location Independent

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We are living in the greatest time in human history where technology has made everything possible. Thanks to the internet, we are presented with endless opportunities including the freedom to create a life on our own terms. Remote work is one of them...
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10 Ways to Increase Diversity at Your Workplace

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Diversity is critical for the modern workplace. It's important to customers, employees, and your company's global image. Here are 10 ways to increase diversity at your workplace: 1. Identify your organization's needs Define how your company will bene...
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Boosting Customer Experience on the Irish High Street

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Online sales are rising in Ireland and putting pressure on the traditional bricks-and-mortar retailers. We look at how businesses can improve their in-store customer service, and the impact it might have on the high street. Retail Ireland, the body t...
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Which Industries Are Creating The Least Jobs in the UK?

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The UK is currently experiencing a record breaking period of employment, with over 34 million people in work. RS components analysed 30 years of data, hoping to find out which industries were growing in the UK and which were declining. Over the last ...
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Ready to Rise? 4 Ways Relocating Your Business Drives Growth

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As a small business owner, it’s so important to make decisions that benefit your company. In order to sustain a long-lasting business, one of the keys is to think strategically. Consider these four ways relocating your business can result in growth. ...
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AI As Alladin's Cave

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Narrow AI for your business AI is capturing the imagination of everyone I talk to. Most of us are concerned. It does not matter what part of the spectrum you are, (from Skynet to Utopia) it will impact on your business model. You can start with consi...
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7 SEO Tactics to Improve Your Business Visibility on Google

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If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website , which brings you more business. Implement these 7 tactics and you’ll definitely see the improvement o...
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Nearshoring: The Advantages of Looking Closer To Home

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Today, a number of UK companies are looking closer to shore for outsourcing services as they aim to bridge the gap between their base and their service partners. Ireland has been widely seen as a global hub for providing BPO services since the 1980’s...
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Who is to Blame for Your Injury at Work?

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Getting injured at work is something that no-one wants to experience. Aside from the injury potentially causing you pain or long-term suffering, you can also potentially lose income from time off work or have to pay for care and rehabilitation. In sh...
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Four Alternative Ways to Power Your Business

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Every business requires energy to operate, and for most, that means using utility providers for their electricity, oil and gas. But an increasing number of firms across the UK are investing in alternative ways to power their operation. Whether you ar...
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5 Reasons to Elevate Your Branding Efforts to a Whole New Level

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When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...
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Dairy Farming in Cork - New Entrant Farm Walk

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Ulster Bank are delighted to sponsor a farm walk on the dairy farm of customers Daniel & Robert Cronin in Oysterhaven, Cork on Thursday June 28th.  The Teagasc hosted farm walk will showcase the tremendous achievements of the Cronin family since ...
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Three Reasons How to Make Your Business More Profitable

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The aim of every business is to ensure growth through maximizing their profits. Profits are what maintains us in business. As an entrepreneur, you have to ensure your business is generating substantial amount of profit. You only need changing a few t...
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4 Creative Ways to use Existing Content and Expand your Blog Readership

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Bloggers across the globe face the same challenges and one of those challenges is consistently churning out unique content that will stimulate your visitors. Often you might write a post that has all the ingredients to be awarded a Pulitzer Prize, bu...
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Tools to Monitor my SEO Positioning Against the Competition

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To improve  our visibility in Google  , it is necessary to select the keywords (keywords) suitable for our business. However, just as important is to monitor them and compare them with the positioning of our competitors for the same keywords. In this...
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Upcoming Events

Webinar - Digitizing your Global Supply Chain Visibility & SBCI Brexit Scheme
  1.   General
  2.   18th Jun, 2018
Conducting Workplace Investigations
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  2.   20th Jun, 2018
Supply Chain Exporters Roundtable & Lunch - Port of Galway
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  2.   20th Jun, 2018
European Conference on Social Media
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  2.   21st Jun, 2018
The KeepWell Summit
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  2.   21st Jun, 2018