Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

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Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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Tips For Selecting Your Market Channels

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In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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14 Tips to Choose a Domain Name for your Business

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14 Tips to Choose a Domain Name for your Business Choosing a domain name for your business is one of the most important decisions you will have to make as a business owner. And because it is as important as the business name itself, it requires a lot...
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9 Key Success Factors for Internationalisation of Your Business

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Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

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5 Reasons Why Businesses Don’t Recognise Employee Efforts (and 5 Reasons Why They Should)

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Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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In Focus South-West Ireland - Attracting Industry As Well as Tourists

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The Ring of Kerry, Blarney Castle and the Dingle Peninsula are not only attracting tourists to the South West of Ireland – some stars of industry find it irresistible, too. We examine what the region has to offer for business:

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My Secret Guide to Reducing Small Business Costs

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Just like your own business, the marketplace is ever changing. In fact, in the last several years, the technological and digital breakthroughs have changed the business environment all across the world. If you’re running a small business, you’re obviously subject to these changes. Every business owner – including you – aims for one specific end goal: net profits. Revenues, expenses, traffic, sales – they all lead to the same point, which is the profitability of the business. Here is my secret guide to reducing small business costs:

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7 Non-Venture Capital Financing Options for Startups

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It isn’t uncommon for entrepreneurs and small business owners to seek venture capitalists to fund their business. Venture capital (VC) is an institutional or private investment made into new businesses. However, if you are not interested in going this route, here are 7 non-venture capital financing options for entrepreneurs.

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The Do's and Don'ts of Attending Trade Shows

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In the early start up stage, finding early adopters and buyers for the ventures new product is the urgent task. No sales, no survival. One of the best ways to make those early sales is at industry exhibitions and tradeshows. Exhibitions attract innovator and early adopter buyers, keen to see what is new. It pays therefore to make a winning impression at the key exhibitions and trade shows that are attended by buyers for the new product. Here are the do's and don'ts of attending trade shows:

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Follow The Leader: Conall Laverty, Wia

Conall Laverty, founder and CEO of Wia, a cloud-based connectivity platform.
In the latest of our series of interviews with business leaders from across the country, we speak to Conall Laverty, founder and CEO of Dublin-based firm Wia, about his business journey. Join our Business Achievers community and get access to downloa...
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8 Things To Encourage an Innovation Culture

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Innovation does not happen; it must be planned for, organised and managed. Here are 8 things to encourage an innovation culture in your business:

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10 Signs You Are Destined to Be an Entrepreneur

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Being a successful entrepreneur is many people’s dream. A great lifestyle, incredible rewards, the possibility to travel and take vacations every time you please, freedom…it’s no wonder why so many people are starting to reject the 9-to-5 workstyle and begin looking for the next golden opportunity. Here are 10 signs you are destined to be an entrepreneur:

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34 Questions to Answer 'Do You Have A Billion Dollar Company?'

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Most entrepreneurs aspire to exiting and selling their company. But can you maximise your sale opportunity? Here are 34 questions to answer to find out if you have a "billion dollar company":

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In Focus South-East Ireland - A Burgeoning Tech Hub

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Brimming with history, the South East of Ireland is fast becoming a tech hub. We examine what the region has to offer for business and why it has resisted adopting a silicon label. 

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5 Simple Tips To Help Create a More Successful Business

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So you want a stronger bottom line? Well, good news, you don’t have to shell out millions for marketing costs or hire a pricey consultant to improve business. Creating more success at your company is an inside job. Here are 5 simple tips to help create a more successful business - ways to improve workplace morale, rally your team and enhance the quantity and quality of work produced at your organisation. 

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Business Achievers: Michael Fitzgerald and OnePageCRM

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This month's Business Achiever is Michael Fitzgerald and OnePageCRM. We asked Michael to tell us a little bit about his sales and customer-focussed business and asked him about his business journey to date. Read on to find out more in Business Achiev...
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What is The Difference Between Digital PR and Traditional PR?

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Not that long ago PR was just that - PR. However, modern marketing is continually developing, and technology keeps advancing. PR has had to transform. It took on new shapes, as well. With the introduction of Internet marketing and social media, PR split into two - traditional and digital. What is the difference between digital PR and traditional PR?

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Yes I agree That Digital PR is future. Great Content. Yelp reveals that, 85% of consumers are using online searches to find a loca... Read More
Friday, 07 December 2018 04:10
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Win a Costa Coffee Card and Help Us!

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We want to hear from business owners about what kind of business content they like to read and what they would find useful. Take our short survey and one respondent will win a £50/€50 Costa Coffee card!

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How to Use Your Own Network to Grow Your Business

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"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

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